Rebranding attempt hits snag
A Thunder Bay business owner is concerned members of the Fort William Business District weren’t involved in the rebranding process of the south-side business improvement area.
Lori Paras owns the Hub Bazaar on East Victoria Avenue and said members discovered the BIA’s board of directors had started a rebranding process when they stumbled across a survey on a local advertising agency’s Facebook page asking for the community’s input on possible new names for the business district in the downtown south core.
The shortlist of new names for the district were: Billy’s Town, the Kaministiquia District, Uptown and River’s End.read full article here
….The shortlist of new names for the district were: Billy’s Town, the Kaministiquia District, Uptown and River’s End….
Seriously? These are the names that have been shortlisted Billy’s Town? Uptown? River’s End? Kaministiqua?
Billy’s Town? How the hell did that make the list? Uptown? Not Downtown? River’s End? That is the East End. The river ends over by the East End. Kaministiqua District? Who can spell that?
Now I see why the City of Thunder Bay hires consultants.