Further on the previous post about the satisfaction survey. I hope this might make my point more clearly.
You start with two basic choices. Both exact opposite from each other.
The pollsters then add one choice to each side. One to the satisfied side and one to the unsatisfied side.
Notice though that the additional choice on the satisfied side was added between very satisfied and not very satisfied. The additional choice on the unsatisfied side was added to the right of not very satisfied.
Also, the only choice that is very satisfied is very satisfied. Therefore, every other response is not very satisfied. That makes the not very satisfied response redundant. Confusing? Maybe.
Then there is the term somewhat satisfied itself. It means the exact same thing as somewhat unsatisfied. Its the old story of a cup half full or half empty. Ipsos Reid chooses to show the response as a cup half full. The survey question can easily be interpreted to say 70 % of the respondents were somewhat unsatisfied.
Statistics. You gotta love them.